Tuesday, January 1, 2019

Are You Wasting Your Money on Tech Conferences?

As each year passes, it's easy to find ourselves tripping over conference planning, agendas, speaker submissions, and accommodation listings. Barely a week passes in Europe or the US without a conference, expo, trade show, summit, or talk. There are more than a few people who, like professional hackathon competitors, spend a good part of each calendar year carrying a souvenir tote bag and wearing a lanyard at a convention center.

Conferences are great, you can listen to world-renowned speakers, connect with friends from around the world, and meet potential clients, customers, and investors. Especially when you’re in tech, the sheer number of events that you can attend in the hope of opening opportunities for your business is staggering. But not all events are created equal and it’s worth taking a careful look at what you can expect to get out of them as either an attendee or exhibitor. This year I attended a bunch of conferences (stay tuned for a follow-up post detailing my favorite conferences.) Here are some tips that I've learned along the way. 



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