It was great speaking with Rajesh Ganesan, Director of Product Management at ManageEngine during their user conference in Chicago about his keynote. We started by discussing digital transformation. Rajesh was a bit skeptical of the term "digital transformation" when it was becoming popular until he realized that all businesses today are digital and that in order for a business to survive it must change - aka transform.
Our lives are impacted by technology: cloud, mobility, social networks, AI, big data, and IoT. All of this is bringing about irreversible changes to how business operates today. A thriving business can become irrelevant if someone uses technology to do something better than you (e.g., Uber, Amazon Prime, AirBnB, and Netflix). Hence the need to always think about transforming your business to reduce costs, be more efficient, provide a better user experience and customer experience.
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