Friday, June 1, 2018

Ideation Techniques for Product Managers

“You can’t wait for inspiration, you have to go after it with a club.” — Jack London

I love this quote. It embodies everything I believe in about the creative ideation process in product management. The pro-activeness of discovery, the structured process that leads to inspiration and the constant hard work that sets the ground for “wow” moments.

As anyone who has ever been involved in the birth of a product knows, you can’t just wait around for apples to fall on your head. If we’re honest with ourselves, even those moments of enlightenment in the shower arrive at the end of a long contemplation or a fruitful stream of consciousness. We are constantly thinking about our innovations. Sometimes we are struck by serendipity but more often, we have to carve those good ideas out of a rock.   



from DZone.com Feed https://ift.tt/2smrdC9

No comments:

Post a Comment