The Professional Product Owner and the Three Vs

So Ralph Jocham and I wrote a book called The Professional Product Owner: Leveraging Scrum as a Competitive Advantage. It took well over a year of many late nights in hotel rooms and early mornings on weekends, but we got it done. It was a lot of work, but very rewarding. Getting your thoughts down on paper is a great way to reflect on and sort out the complicated aspects of our industry. This is especially true when collaborating with a partner, like Ralph. The three Vs of Product Ownership is an example of this and is a major theme of our book — and the topic of this post.

A little background first:

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