From opening new revenue streams to launching new products and hitting the gas on productivity, becoming a data-driven company is the holy grail of modern businesses. Many have even called data "the new oil," an oft-used term that's become a cliche to some but is true nonetheless.
But for all the potential value data holds, many enterprises are still not achieving its full promise. That's why we conducted a survey, "The 2018 Data Value Report," to understand the disconnect between companies' data-driven ambitions and the reality on the ground. We asked 500 IT decision makers (ITDMs) about their data priorities, spending plans, expected ROI, and the obstacles they see to achieving those returns.
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