Steve Job jobs kicked off the smartphone revolution when he introduced the iPhone and on the iPhone there was kind of mobile browser but it was a poor online experience. A year later Apple kicked off the App Store and its store of native apps and this is a really good way of getting online in interacting with online content and I'm sure you've all used loads of apps over the last 10 years.
Gmail app for sending emails, Twitter for sending tweets, and Snapchat for sending two delightful pictures of yourself. Talking about view time with those apps, I'm sure you would have spent many weeks and months playing Flappy Birds.
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