Because if it doesn't perform well, does it even exist?
We all want to be the next Steve Jobs. We want to come up with an amazing idea, get in the weeds coding and building our great masterpieces, testing it without problems, and deploying magnificently into production where people cannot wait to get ahold of what we're doing. However, we also all know innovation and success is not that simple. Product Management comes with a plethora of challenges, but one that is rapidly bubbling up to the surface is the ability to create and maintain a product that performs flawlessly.
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