One of the primary drivers of software profitability is scale. Software scales. Always has - and software that people want scales virtually infinitely. This is why companies like Facebook and Google can amass multi-billion dollar revenues on only a few dollars per user. Cyberwar will scale just as well.
Today, cybersecurity is still a very manual, people focused industry. This is starting to change today, with penetration testing companies like Bishop Fox moving toward more automated product models. But each engagement still has analysts and engineers involved, especially with more high-end products. This basic model will continue, of course, but the high-end human-centric products will become more and more specialized and more and more expensive as automation expands into the cybersecurity industry, as it has every other industry. Ever.
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