The digital revolution has reached every corner of the world through smartphones. E-commerce is the byproduct of this digital age and has greatly advanced through the onset of smartphones. Every e-commerce company, be it big or small, is considering or has already launched a custom app for their enterprise.
The basic problem in launching a custom app is the split smartphone OS market. In a survey published by The Verge, the market share of Android accounted for 80.7% of the smartphone OS market share while iOS accounted for 18.7% of the market share. This kind of a split market leads to a lot of confusion for e-commerce owners as they have to study the smartphone OS preferences of their target audience and then get a custom app developed for that platform.
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