Christmas has always been a time when people stay away from work, relax, travel, and do a great deal of shopping, but 2020 has come with a difference. The first and second waves of COVID-19 have made it almost impossible for people to move around and shop at will. What people have to recourse to is online shopping. In 2019, according to a recent study, 93.4% of American consumers bought Christmas gifts, and the average consumer who bought Christmas gifts spent $928.76.
Most of these gifts were bought online. Buying from an ecommerce store, among other things, removes geographical limitations, reduces costs, and enhances comparison shopping. It also enables deals, bargains, coupons, group-buying in real-time and creates room for targeted communication. However, this comes with many cybersecurity risks. Cybercriminals catch in on the volume of data and personal information that have to be ferried during Christmas to wreak serious havoc.
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