It’s no secret that collecting data from websites, mobile devices, customers, vendors, or other sources is key to surviving today’s super competitive business environment. These data points are essential to creating a comprehensive and detailed view of your business, with the goal of uncovering hidden opportunities to gain a competitive advantage.
But data is only valuable if you have a way to make sense of it, and aggregating information from disparate, variable sources can lead to a number of challenges. For example, what appears as one field in one system needs to appear correctly in another field in another system, if you’re going to get the most accuracy and usefulness out of your own data.
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