Before launching a business idea, entrepreneurs first develop a minimum viable product (MVP), and conduct various tests to validate or invalidate their assumptions about the idea.
For instance, if they have developed an MVP that is inferior to the final version, then the success of the test validates their idea. However, its failure doesn’t prove that their business idea is set to fail. If their MVP is much better than the final version, then the success of the test doesn’t necessarily prove that their business idea will be successful but its failure will definitely invalidate it.
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