Establishing an Effective Product Strategy Process

Why a Product Strategy Process Matters

An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available — that a shared and valid approach to achieving product success is available at any time, as the picture below illustrates.

In the picture above, the product strategy describes how a visionary, inspirational goal is attained. It includes the product's value proposition, market, stand-out features, and business goals. The product roadmap shows how the product strategy is put into action by stating dates, measurable goals, and selected features. It provides the context for making the right tactical decisions including prioritizing and managing the product backlog.

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