I hate shopping in brick-and-mortar stores. However, my interest in virtual shopping is not limited to the buyer experience only. With the MobiDev DataScience department, I’ve gained experience in working on AI technologies for virtual trials. The goal of this article is to describe how these systems work from the inside.
How Virtual Trial Room Technology Works
A few years ago, the “Try before you buy” strategy was an efficient customer engagement method in outfit stores. Now, this strategy exists in the form of virtual fitting rooms. Fortune Business Insights predicted that the virtual fitting room market size is expected to reach USD 10.00 billion by 2027.
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