It is a known fact that customers have high expectations from businesses, and they expect the businesses to accommodate their high demands while remaining flexible. Businesses need to be very competitive to accommodate these requests — not just that, but they must be the first-to-market to get that unique advantage! We need software organizations to be agile, user-friendly, innovative, competitive, listen closely to respond quickly, able to conceptualize different solutions and deliver them to meet the reality and drive value and results for the businesses. Basically, customers want businesses to be on steroids! This is no longer a wish for businesses, but a necessity.
Being in software development organizations for over a decade, I understand that not everything can be done at once or there is no magic pill. But, we must take an incremental approach in embedding this competitive steadfastness in the design/development teams. Once we know that we are building the right thing that the customer needs, an Agile and DevOps framework offers a lot that can be done process wise and to instill a mindset of continuous delivery. Another aspect of software development which doesn't get as much focus is the architecture of the product. We cannot deliver value frequently to delight the customers unless the underlying architecture enables us to do so.
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