Thursday, May 2, 2019

Will IOTA Finally Create Mainstream Consumer Adoption?

Britain’s largest car manufacturer, Jaguar-Land Rover, has announced plans to reward drivers with IOTA cryptocurrency for sharing useful driving data. The technology would install "smart wallet" technology into Jaguar-Land Rover vehicles. Drivers who opt into the program would earn IOTA cryptocurrency in exchange for sharing data such as traffic congestion, potholes or if their car participates in a ride-sharing program. The cryptocurrency could be used to pay for tolls, parking and charging for electric cars; the company is currently testing the technology at a software engineering base in Shannon, Ireland. 

IOTA, with their data marketplace, launched in November 2017. They contend that their public distributed ledger architecture, in opposition to the blockchain (known as Tangle), ensures data authenticity and an audit trail of data as their Ledger enables tamper-proof data. Blockchain technology is still, in many respects, in its relative infancy, with pilots rather than profits, and anticipation rather than validation. Notably, IOTA-Jaguar Landrover technology is still in development and has no commercial release date.



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