As a lifelong marketer turned research analyst, I've worked on the positioning, branding, and differentiation of products, services, and brands my entire career. Today, customers' brand experience is frequently driven first and foremost by digital (DX) and plenty of digital brands are raising customers' expectations.
Thanks to those digital brands, customers expect 24/7 availability, real-time engagement with apps to complete tasks, access to online resources and subject matter experts, and a custom digital experience leveraging the data they've provided.
from DZone.com Feed http://bit.ly/2QupZPS
No comments:
Post a Comment