Tuesday, April 27, 2021

5 Machine Learning Use Cases That Transformed eCommerce

For the longest time, the term machine learning has resided in the domain of wild speculation. However, in the recent decade, it has made its way from incomprehensible scientific papers to real-world applications. Perhaps its biggest success story to date is e-commerce, where machine learning solutions were effectively used by large enterprises and small companies to create value for customers while at the same time spearheading growth and pushing the limits of innovation.

What is Machine Learning?

Machine learning, or ML for short, is a technology in the field of artificial intelligence that focuses on the systems capable of automatic self-improvement. In simplest terms, it works in the following way: the algorithm receives some inputs and a goal, after which it analyzes the available data to achieve the desired result. The technology is often referred to simply as artificial intelligence, although the latter is a broader concept that includes other types like deep learning.



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