Friday, April 30, 2021

Early bird extension gives you more time to save on passes to TC Early Stage 2021: Marketing and Fundraising

Startup life, especially in the early innings, is nothing short of hectic. Who wouldn’t love a clone or two to help get everything done? Well, we can’t clone you, but we can give you more time to sign up and save on a pass to TC Early Stage 2021: Marketing and Fundraising on July 8-9.

We’re extending the early bird deadline to Friday, June 4 at 11:59 pm (PT). Sweet! That should help calm the cray-cray and save you $100 on admission to our virtual two-day bootcamp experience. Of course, you don’t need to wait. Buy your pass now while it’s top-of-mind and feel the joy of having one less task on your to-do list.

Not familiar with TC Early Stage? It’s specifically designed to help new startup founders learn essential entrepreneurial skills to build a successful startup. We tap the very best experts in the startup ecosystem, and they deliver actionable insights you can put in place now, when you need them most.

At TC Early Stage 2021, top-tier investors, veteran founders and respected subject-matter experts will lead highly interactive sessions on topics ranging from fundraising and marketplace positioning to growth marketing and content development. Get answers to your burning questions.

Here’s just one example. Rebecca Reeve Henderson, founder and CEO of Rsquared Communication, will hold forth on how to create an effective earned media strategy for your startup. Talk about an essential skill. Want more examples?

  • Mike Duboe, general partner at Greylock will share the latest growth trends in consumer and B2B technology.
  • Sarah Kunst, founding partner at Cleo Capital, will focus on best practices and offer solid advice on how to get ready to fundraise.

We’re announcing more speakers every week, and we’ll share the event agenda soon, so stay tuned.

TC Early Stage 2021: Marketing and Fundraising takes place on July 8-9, and now you have an extra month to save $100. Calm the cray-cray and take one important, business-building task of your to-do list. Buy your early-bird pass to TC Early Stage 2021 before June 4. We can’t wait to see you there!

Is your company interested in sponsoring or exhibiting at Early Stage 2021 – Marketing & Fundraising? Contact our sponsorship sales team by filling out this form.



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Thank you guys!

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9 Data Science Programming Languages to Know

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JavaScript Canvas Playground

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Go client library for accessing the Paddle API.

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Flutter 2.0 State Management Introduction With Provider 5.0

With Flutter 2.0, you can build apps on mobile, web and desktop.  Graphics performance is fantastic and the development tools are great. The main barrier to learning Flutter is an understanding of state management.  This tutorial covers the Provider package, one of the most popular and easiest tools to manage state in Flutter.

A video version of this tutorial is available. Code and image files are on GitHub. 



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Check out how easy it is to send an email from a C# application using SMTP, DotNet, and Gmail!

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Red Hat Repurposes 3Scale API Management Services to Improve Scalability

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Apache Kafka and MQTT (Part 3 of 5) – Manufacturing 4.0 and Industrial IoT

Apache Kafka and MQTT are a perfect combination for many Industrial IoT use cases. This blog series covers the pros and cons of both technologies. Various use cases across industries, including connected vehicles, manufacturing, mobility services, and smart city are explored. The examples use different architectures, including lightweight edge scenarios, hybrid integrations, and serverless cloud solutions. This post is part three: Manufacturing, Industrial IoT, and Industry 4.0.

Apache Kafka + MQTT Blog Series



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What's Inside Milvus 1.0?

Milvus is an open-source vector database designed to manage massive million, billion, or even trillion vector datasets. Milvus has broad applications spanning new drug discovery, computer vision, autonomous driving, recommendation engines, chatbots, and much more.

In March 2021, Zilliz, the company behind Milvus released the platform's first long-term support version — Milvus v1.0. After months of extensive testing, a stable, production-ready version of the world's most popular vector database is ready for prime time. This blog article covers some Milvus fundamentals as well as key features of v1.0.



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How to Run Parallel Cypress Tests on BitBucket Pipeline

Do you use BitBucket Pipeline as your CI server? Are you struggling with slow E2E tests in Cypress? Did you know BitBucket Pipeline can run parallel steps? You can use it to distribute your browser tests across several parallel steps to execute end-to-end Cypress tests in a short amount of time.

How to Run Tests in Parallel

Distributing tests across parallel steps to spread the workload and run tests faster might be more challenging than you think. The question is how to divide Cypress test files across the parallel jobs in order to ensure the work is distributed evenly? But… is distributing work evenly what you actually want?



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Building Hybrid Multi-Cloud Event Mesh With Apache Camel and Kubernetes

Part 1 || Part 2 || Part 3

This blog is part two of my three blogs on how to build a hybrid multi-cloud event mesh with Camel. In this part, I am going over the more technical aspects. Going through how I set up the event mesh demo. 



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CouchDB Vs. MariaDB: Which Is Better?

Every day you visit grocery stores, clothing stores, e-commerce portals, or a bank. Ever wondered how they keep a track of customers, employees, and other crucial information?

The answer is Database.



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Computational Ayahuasca: Simulating DMT on Artifical Neural Network

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Every Indian programming tutorial ever

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OCaml typechecker catches a redundant rule in Unicode line-breaking algorithm (2020)

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SelectorsHub Tutorial- A Free Next Gen XPath & Locators tool

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Free online intro/advanced Haskell courses [YouTube]

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Improve your unit tests with AssertJ

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Why I Prefer Makefiles Over package.json Scripts for Node.js Projects

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Goldman Sachs hiring freelance developers

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Why Every Developer Should Start Programming With C

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A collection of front-end debugging script snippets to be used in the Sources panel in Chrome DevTools.

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Thursday, April 29, 2021

Eclipse Ventures has $500 million more to digitize old-line industries and bring them up to speed

Two years ago, we talked with Lior Susan, the founder of now six-year-old Eclipse Ventures in Palo Alto, Ca. At the time, the outfit believed that the next big thing wasn’t another social network but instead the remaking of old-line industries through full tech stacks — including hardware, software and data — capable of bring them into the 21st century.

Fast forward, and nothing has changed, not inside of Eclipse anyway. While the world has gone through a dramatic transformation owing to the coronavirus pandemic — never has the U.S.’s crumbling infrastructure been so apparent to so many – Eclipse is backing exactly the same kinds of companies that it always has and with the same size fund. Indeed, after closing its second and third funds with $500 million, the firm quietly closed its fourth vehicle earlier this month with $500 million in capital commitments from predominately endowments.

This morning, we talked with Susan about Eclipse’s focus on revitalizing old industries that remain largely untouched by tech, and why the pitch of Lior and the rest of Eclipse’s team has never been more powerful. Excerpts from that conversation follow, edited lightly for length and clarity.

TC: Because of where Eclipse focuses, you were long aware of the coming supply chain crises that the pandemic brought to the fore. Have your priorities changed at all as an investor? Did you have a to-do list going into 2020 and has that changed?

LS: Not really. We’ve been saying from inception that the infrastructure that we are living in is 50 to 60 years old across the board. We’ve been all of this time in those social software and fintech, new ideas and consumer trends. But we don’t live in the internet, we actually live in the physical world. And the physical world is not [receiving investment] at all. But much of that innovation can be applied to the world in which we are living, and what we want to do is bring that $65 trillion backstage economy into the digital age.

TC: In this go-go market, not a lot of funds are raising the same amounts as they have previously. Why did you choose to do so?

LS: We have a very specific strategy. We only lead early-stage investments in around 22 companies per fund, we [want] 20% to 25% with our initial check, and we double down on companies that we think are breaking out and try to lead two or three rounds in a row. And we know how to run the spreadsheets and we know how to make an assumption [about] what is the enterprise value we need to create in order to deliver alpha returns, and [that math leads us to] $500 million.

TC:  The last time we’d talked, Eclipse had also helped created and funded a company, Bright Machines, which primarily develops software for robotic systems inside of manufacturing companies. Have you launched any other companies in the last couple of years? I remember you don’t like the word ‘incubate.’

LS: We call it venture equity internally, but basically, we are very thesis oriented, so a lot of our investments start with us [circling around] an investment thesis and an area that we believe is getting really interesting. I’m right now working on a thesis around insurance in the manufacturing space [that will cover] working comp, facilities, assets . . . It [always] will start with a one-page thesis and we’ll talk inside the firm about it, and we’ll go hunt. But we don’t find what we like in a lot of cases. This is where we’re like, ‘Okay, we come from operating backgrounds. Why not roll up our sleeves and figure out how we can go and build these companies?’

You’re right that we did Bright Machines. We’ve also done Bright Insight (an IoT platform for biopharma and medtech that just raised $101 million in Series C funding led by General Catalyst), Chord (a commerce-as-a-service software for direct-to-consumer brands that just raised $18 million in Series A funding), and Metrolink (a new company that helps organizations design and manage their data flows). We’ve done [this model] a [few] times where we didn’t just invest in the company but we’re part of the founding team or we’re carving out assets. We’re trying to keep it very flexible.

TC: Interesting that you couldn’t find an insurance company focused on the manufacturing industry that you like.

LS: We have a lot of theses like that. We see a lot of horizontal business models and tech that [could work well] in the verticals where we’re playing and that we know need solutions. So, can you do a Slack for construction, or can you find the right people to build a Lemonade for manufacturing, or can you find the Shopify for industrial assets or spare parts?

TC: What size checks are you writing?

LS: I’d say $3 million to $4 million initial checks and up to $20 million or $25 million in a Series B, but you will find a lot of our companies where we invested $150 million plus over the lifetime of the company.

TC: Which company has attracted the most from Eclipse?

LS: I’d guess Cerebras [Systems, which reportedly makes the world’s largest computer chip].

TC: What do you make of what we’re hearing from the new administration in the U.S. on the infrastructure front. Do you think it’s talking about pouring money into the right verticals?

LS:  I was on a call with the manufacturing task force on Monday, and I will tell you — without getting into politics at all, because that’s above my pay grade — that the current administration is going to pour hundreds of billions of dollars, if not trillions of dollars, into upgrading the infrastructure of this country. And it’s going to be semiconductors, batteries, manufacturing, industrial infrastructure as a whole . . .

[I think last year’s ventilator shortage made clear] that we’d lost 100% of the manufacturing capabilities of this country and Western countries as a whole. And I think everyone now understands that you’re going to see a massive swing of investment in infrastructure and the only way to do it is through technology, because we actually don’t have a million people here that want to [work on an assembly line].  We actually need automation lines and software and computer vision and machine learning and everything that Silicon Valley is really good at.

TC: You have insight into what’s happening on the semiconductor front through Cerebras and other bets. There’s obviously a huge chip shortage that’s impacting everyone, including the auto industry. How long will it take for supply to catch up to demand?

LS: I think we’re going to see some big changes, but it’s  going to take many, many, many years. This is not software, we cannot bring everything up [to speed overnight] as you actually need fabs and cleaning rooms and assets. It’s pretty complicated.

It’s going to get worse in the next couple of quarters. It’s good for some of our companies that are working on the problem, but overall, as an economy, it’s pretty bad news.



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Rust programming language: We want to take it into the mainstream, says Facebook

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Ordered Vs Unordered Data Structures in Python

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to improve your website's SEO performance, when should you consider updating your SEO plan in 2021

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How to step in the world of coding.

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The era of the European insurtech IPO will soon be upon us

Once the uncool sibling of a flourishing fintech sector, insurtech is now one of the hottest areas of a buoyant venture market. Zego’s $150 million round at unicorn valuation in March, a rumored giant incoming round for WeFox, and a slew of IPOs and SPACs in the U.S. are all testament to this.

It’s not difficult to see why. The insurance market is enormous, but the sector has suffered from notoriously poor customer experience and major incumbents have been slow to adapt. Fintech has set a precedent for the explosive growth that can be achieved with superior customer experience underpinned by modern technology. And the pandemic has cast the spotlight on high-potential categories, including health, mobility and cybersecurity.

Fintech has set a precedent for the explosive growth that can be achieved with superior customer experience underpinned by modern technology.

This has begun to brew a perfect storm of conditions for big European insurtech exits. Here are four trends to look out for as the industry powers toward several European IPOs and a red-hot M&A market in the next few years.

Full-stack insurtech continues to conquer

Several early insurtech success stories started life as managing general agents (MGAs). Unlike brokers, MGAs manage claims and underwriting, but unlike a traditional insurer, pass risk off their balance sheet to third-party insurers or reinsurers. MGAs have provided a great way for new brands to acquire customers and underwrite policies without actually needing a fully fledged balance sheet. But it’s a business model with thin margins, so MGAs increasingly are trying to internalize risk exposure by verticalizing into a “full-stack” insurer in the hope of improving their unit economics.

This structure has been prevalent in the U.S., with some of the bigger recent U.S. insurtech IPO successes (Lemonade and Root), SPACs (Clover and MetroMile), and more upcoming listings (Hippo and Next) pointing to the prizes available to those who can successfully execute this expensive growth strategy.



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Free Online JQuery Certification Exam

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How often do people actually copy and paste from Stack Overflow? Now we know. - Stack Overflow Blog - NO JOKE!

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MATLAB vs Octave

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SvelteKit: The fastest way to build web apps

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Exploring the Risks and Rewards of Going Cloud-Native

Editor’s note: This interview with David Linthicum was recorded for Coding Over Cocktails — a podcast by TORO Cloud.

The cloud has changed the way enterprises provision and deploy IT. Although dealing with databases, storage, compute cycles, and other platforms that can be leveraged on-premise still have their place, the cloud has provided a new consumption model that is continuously evolving.



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10-Year Open Source Story

From my first open-source project, I have developed or participated in a variety of open-source software. From the ignorance at the beginning to my startup of an open-source software company, then to making profits out of open-source software, I have learned a lot along the way. Therefore, I would like to share my experience and lessons learned with open-source software developers and authors.

Sustainable and Stable Income to Maintain Your Open Source Project

First of all, I want to share with you that to maintain open-source projects, you must find a sustainable model. Resources — for example, manpower, time, and money are consumed very quickly. If you can't find a sustainable development model, it will be difficult to stick to it simply because you love open-source and you have interest and enthusiasm about it. There is so many open-source software around the world, but the ones that can really become popular are rare. There are many models of sustainable development, such as going to a company that supports open-source software development, having a stable job and relatively spare time, and so on. The open-source author tried to start a business with open source software, and initially realized the importance of a profitable open-source software, which guaranteed our continuous investment and development.



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Check out this fascinating code-creativity project

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Artificial Intelligence Explained to a Student, Professional, and a Scientist

Rapid advancement in artificial intelligence (AI) has drastically changed the way things are moving today. Today, we will speak about this topic by approaching it from three different perspectives.

AI is defined as the science and engineering of developing intelligent machines and intelligent computer programs. Moreso, it is relevant to similar tasks such as utilizing computers to understand the human brain.



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Lambda School lays off 65 employees amid restructuring

Nearly a year after its last layoff, online coding bootcamp Lambda School just announced more cuts amid a broader structuring. In a blog post, CEO and founder Austen Allred said that the startup, which raised a $74 million Series C in August, is laying off 65 employees. 

The roles that were cut span senior product, engineering, design, community management, or instructional staff. There is a Google form for companies to post job opportunities for new Lambda School alumni. 

“We have been working for years on making incentive-aligned education work,” Allred wrote in a tweet. “It’s harder than we initially thought; we’ve had to invent a lot from scratch simultaneously and we have to get a lot of things exactly right.”

Lambda School creates online bootcamps in the career and technical space — and it’s also a pioneer of the ISA, an income share agreement, touting it as a vital way to finance employment-ready education. ISAs essentially allow students to avoid paying upfront fees to attend a bootcamp, and then ultimately pay back class fees through a percent of their future income. A number of startups have taken the ‘Lambda School for X’ format, such as Henry and Microverse. Other companies also offer ISAs such as Pursuit, V School, Launch School, and the Grace Hopper Program, one analysis shows. 

The pandemic, and volatile economic circumstances, have made ISAs a harder route. Allred said that some startups pivoted from the model, but it appears that Lambda School will not. It’s still a hard thing to finance as a startup, since the company is essentially in a waiting game of debt until students pay. The company might be looking at a variety of ways to fund the ISA business, one of which got them in hot water years ago. 

 “We have a lot of interest in purchasing the income share agreements at the point of graduation, from investment funds and that kind of thing,” Allred said back in April 2020. 

We don’t know how exactly the restructuring will look from a strategy perspective, beyond the fact that Lambda School is pausing new enrollment in part-time programs. . Earlier this month, Lambda School announced a new partnership with Amazon: a back-end engineering program that will last for nine months. Since the program is full-time, it is likely not impacted by the restructuring. 

Today’s call by Lambda School illustrates how hard it is to build an edtech company that is truly doing something new. The company has a lot of stakeholders with different incentives to consider: students saving money, businesses making money, and venture capitalists who have given millions and millions to the company expecting some type of exit one day. 

“Despite these changes, our mission remains the same. As we move forward, we will continue to focus on unlocking opportunity, regardless of circumstance, for everyone willing to put in the work,” the blog post reads. Allred didn’t immediately respond to request for comment



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Modern JavaScript Explained For Dinosaurs

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The best developer productivity hacks to master

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How to implement WhatsApp like End-to-end encryption?

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Taster grabs $37 million for its native online restaurants

French startup Taster has raised a $37 million Series B funding round from Octopus Venture, Battery Ventures, LocalGlobe, HeartCore, Rakuten, GFC and Founders Future. The company operates dozens of restaurants that only exist on food delivery platforms. You can’t book a table as there is no table.

Taster has been focusing on five street food-inspired concepts so far — Bian Dang (Taiwanese food), A Burgers (plant-based burgers), Mission Saigon (Vietnamese food), Out Fry (Korean food) and Stacksando (Japanese street food). After that, Taster has opened dozens of kitchens across 40 different cities and listed its kitchens on food delivery platforms, such as Deliveroo and Uber Eats.

Essentially, the startup wants to build new restaurant chains for the 21st century. Instead of opening brick-and-mortar restaurants, Taster focuses on food delivery as it’s still a booming segment. In Paris, Taster restaurants are the third restaurant group on Deliveroo behind McDonald’s and Burger King — it represents over 5,000 meals per day.

After operating its own kitchens, Taster now wants to partner with existing restaurants that don’t get a lot of orders on Deliveroo or Uber Eats. Taster brings its own native brands and menus as well as its tech tools.

Taster has built its own delivery app for Android and iOS. But you can still find Taster’s restaurants on third-party platforms. The startup doesn’t want to reinvent the wheel and replace food ordering platforms. But it makes sense to offer its service to end customers directly.

As Taster brands become more and more familiar, it should create demand from day one — restaurants can expect between €4,000 and €6,000 in revenue during the first week. By 2025, Taster wants to operate in 1,000 cities thanks to this partnership model.

Image Credits: Taster



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Linux Machine Compromised: Power of Observation

Introduction

In debugging any issue or any dealing with any problem or circumstance, 2 things are important:

  • Observation — Observation not only at the time of issue but in general times also.
  • Combining your general observations and observations at the time of issue to conclude something.

In this blog, I will explain the following :



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API Security Weekly: Issue #131

This week, we check out the recent API vulnerability in John Deere farming machinery, the best practices in using Springfox annotations for API security, a new JWT penetration testing lab, and AutoGraphQL — a tool for GraphQL authorization testing.

Vulnerability: John Deere

John Deere is one of the leading manufacturers of expensive farming equipment, such as tractors and combine harvesters. Many of these are automated to the highest degree and cost millions of dollars.



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SixtyFPS GUI Toolkit v0.0.6 - now with IDE support

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Pac-Man 3D in Java

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Wednesday, April 28, 2021

EU-based digital assets platform Finoa inks $22M Series A funding led by Balderton Capital

Institutions need to keep their crypto assets somewhere. And they aren’t going to keep it on some random, or consumer-grade crypto operation. This requires more sophisticated technology. Furthermore, being in the EU is going to be a key barrier to entry for many US or Asia-based operations.

Thus it is that Berlin-based digital asset custody and financial services platform
Finoa, has closed a $22 million Series A funding round, to do just that.

The round was led by Balderton Capital, alongside existing investors Coparion, Venture Stars and Signature Ventures, as well as an undisclosed investor.

Crucially, the Berlin-based startup works with Dapper Lab’s FLOW protocol, NEAR, and Mina, which are fast becoming standards for crypto assets. They are going up against large players such as Anchorage, Coinbase Custody, Bitgo, exchanges like Binance and Kraken, and self-custody solutions like Ledger.

Finoa says it now has over 250 customers, including T-Systems, DeFi-natives like CoinList and financial institutions like Bankhaus Scheich.

The company says its plan is to become a regulated platform for institutional investors and corporations to manage their digital assets and it has received a preliminary crypto custody license and is supervised by the German Federal Financial Supervisory Authority (BaFin).

The company was founded in 2018 by Christopher May and Henrik Ebbing, but both had previously worked together at McKinsey and started working in blockchain in 2017.

May commented: “We are proud to have established Finoa as Europe’s leading gateway for institutional participation and incredibly excited to accelerate our growth even further. We look forward to supporting new exciting protocols and projects, empowering innovative corporate use cases, and adding additional (decentralized) financial products and services to our platform.”

Colin Hanna, Principal at Balderton Capital, who leads most of Balderton’s Crypto investments, said: “Chris, Henrik, and the entire Finoa team have built a deeply impressive business which bridges the highest levels of professionalism with radical innovation. As custodians of digital asset private keys, Finoa needs to be trusted both with the secure management of those keys and with the products and services that allow their clients to fully leverage the power of native digital assets. The team they have assembled is uniquely positioned to do just that.” 

May added: “We identified a lack of sophisticated custody and asset servicing solutions for safeguarding and managing blockchain-based digital assets that successfully cover the needs of institutional investors. Finoa is bridging this gap by providing seamless, safe, and regulated access to the world of digital assets.”

“Being in the European Union requires a fundamentally different organizational setup, and poses a very high entry to new incumbents and other players overseas. There are few that have managed to do what Finoa has done in a European context and hence why we now see ourselves in a leading position.”



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How many web developers understand that a low-end integrated GPU on a laptop can draw full 4k screens of pixels at 3000 frames per second?

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Chaos Engineering: Thread Leak

In the series of chaos engineering articles, we have been learning to simulate various performance problems. In this post, let’s discuss how to simulate thread leaks. ‘java.lang.OutOfMemoryError: unable to create new native thread’ will be thrown when more threads are created than the memory capacity of the device. When this error is thrown, it will disrupt the application’s availability.

Sample Program

Here is a sample program from the open source BuggyApp application, which keeps creating an infinite number of threads.



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A theory of how developers seek information

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Apple sales bounce back in China as Huawei loses smartphone crown

Huawei’s smartphone rivals in China are quickly divvying up the market share it has lost over the past year.

92.4 million units of smartphones were shipped in China during the first quarter, with Vivo claiming the crown with a 23% share and its sister company Oppo following closely behind with 22%, according to market research firm Canalys. Huawei, of which smartphone sales took a hit after U.S. sanctions cut key chip parts off its supply chain, came in third at 16%. Xiaomi and Apple took the fourth and fifth spot respectively.

All major smartphone brands but Huawei saw a jump in their market share in China from Q1 2020. Apple’s net sales in Greater China nearly doubled year-over-year to $17.7 billion in the three months ended March, a quarter of all-time record revenue for the American giant, according to its latest financial results.

“We’ve been especially pleased by the customer response in China to the iPhone 12 family,”
said Tim Cook during an earnings call this week. “You have to remember that China entered the shutdown phase earlier in Q2 of last year than other countries. And so they were relatively more affected in that quarter, and that has to be taken into account as you look at the results.”

Huawei’s share shrunk from a dominant 41% to 16% in a year’s time, though the telecom equipment giant managed to increase its profit margin partly thanks to slashed costs. In November, it sold off its budget phone line Honor.

This quarter is also the first time China’s smartphone market has grown in four years, with a growth rate of 27%, according to Canalys.

“Leading vendors are racing to the top of the market, and there was an unusually high number of smartphone launches this quarter compared with Q1 2020 or even Q4 2020,” said Canalys analyst Amber Liu.

“Huawei’s sanctions and Honor’s divestiture have been hallmarks of this new market growth, as consumers and channels become more open to alternative brands.”



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Indonesian consumer research startup Populix gets $1.2M in pre-Series A funding

Indonesia is one of the fastest-growing consumer markets in the world, but consumer data is still hard to find for many businesses, especially smaller ones. Populix wants to make research easier for companies, through a respondent app that now has 250,000 users in 300 Indonesian cities. The startup announced today it has raised $1.2 million in an oversubscribed pre-Series A round led by returning investor Intudo Ventures, with participation from Quest Ventures.

Populix has now raised a total of $2.3 million since it was founded in January 2018, including a $1 million seed round also led by Intudo. The company’s revenue grew five times in 2020 and it signed up 52 new enterprise clients in 10 countries, as the COVID-19 pandemic limited traditional forms of consumer surveys, like in-person questionnaires. Its customers range in size from tech startups to multinational conglomerates.

The new capital will be used for product launches, marketing and hiring. Populix is currently in the process of launching a self-service product called Paket Hemat Populix (PHP) for clients like SMEs or university researchers that want to conduct their own surveys and monitor results in real time.

A Zoom group photo of Populix's co-founders: chief executive officer Timothy Astandu, chief operating officer Eileen Kamtawijoyo and chief technical officer Jonathan Benhi

Populix’s founding team

The company’s co-founders are chief executive officer Timothy Astandu, chief operating officer Eileen Kamtawijoyo and chief technical officer Jonathan Benhi. Astandu and Kamtawijoyo met while both were graduate students in business management at the University of Cambridge.

“When we were studying, we looked at developed markets, and in developed markets, consumer insights is such a big thing that all the brands are using it already,” said Astandu. “But it’s something that’s not available in developing countries like Indonesia,” where many companies still conduct research offline despite its very high smartphone engagement rates. For example, if a coffee brand wants to understand consumer sentiment, it will send people with surveys into a cafe or grocery store and ask customers to fill them out in return for a small gift.

“We felt it was important to do consumer sentiment in Indonesia, because it’s going to be a big market and Indonesia has seen very little innovation so far,” Astandu added. “That gives us a chance to disrupt it, in the sense that it has always catered to the big clients. It’s always the multinationals in Indonesia that buy it, but you are seeing an emerging middle class, a lot of SMEs and perhaps they actually need research and data more than big companies.”

After returning to Indonesia, Astandu and Kamtawijoyo began working on a more accurate and accessible alternative to traditional surveys, developing Populix while part of Gojek’s Xcelerate program. Then they met Benhi, who was previously an engineer at Discuss.io, a Seattle-based video platform for consumer research.

Populix’s clients conduct research through its respondent app, also called Populix, which keeps users engaged through daily polls, games and news, in return for incentives like cash offers or rebate programs. Populix can be customized for a wide range of research, ranging from short surveys to longitudinal studies that take place over a period of time, and is used to track brand health, prepare for product launches or gauge customer satisfaction. For example, a coffee brand used Populix to see how it was doing compared to competitors on a monthly basis and study consumer reactions before launching a ready-to-drink coffee. E-commerce companies have also used it to ask people where they shop online, what they look for and how they feel about the customer experience on different platforms.

“We can speed up the recruitment process, because we already have respondents available in our database for practically any kind of study,” said Kamtawijoyo.

Populix is currently developing new products to track market movements, using data collection tech like optical character recognition to scan invoices from major e-commerce platforms. It says its data classification system can recognize over 73% of all items on invoices.

Other companies in the same space include established players like YouGov and Kantar, and Singapore-based Milieu Insight, a market research and data platform that operates in several Southeast Asian countries. Astandu said one of the main ways Populix differentiates is by focusing on mobile surveys, since Indonesia is the fourth-largest smartphone market in the world (after China, India and the United States) and the penetration rate is still growing.

The founders said Populix will continue focusing on Indonesia with its pre-Series A funding, but plans to look at other developing markets with fragmented consumer data, like the Philippines and Vietnam, after raising its Series A round.

In a press statement, Intudo Ventures founding partner Patrick Yip said, “With consumer habits undergoing dramatic changes in recent years due to rising incomes and widespread embrace of digital commerce, Populix is providing clients with actionable insights into the latest consumption characteristics and trends of Indonesians. We are excited to double down on our support for Populix as it continues to roll out new technology-driven consumer insights products and solutions to meet the needs of clients both big and small.”



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