What Is a CDP (Customer Data Platform)?
CDPs have risen up as one of the best solutions to tackle the challenge of data accessibility. Strictly speaking, CDPs collect and consolidate data from various sources and send that information to different target destinations (i.e. marketing tools and sales tools). The purpose of a CDP is to aggregate the information from various data sources and combine it together to create a single 360-degree view of the customer.
In addition to this, they also provide an additional activation layer to enable marketing automation. This is because CDPs were created to analyze user behavior and personalize their experiences. Every company has data, so CDPs are useful for both B2C companies and B2B companies.
from DZone.com Feed https://ift.tt/D9kEUqp
No comments:
Post a Comment