Lean startup strategy has come into full force. Initially, this approach was designed to help startups that are short of funding gain a foothold in a certain niche. But why do business titans who feel no need for investments, resources or even the market influence, try hard to adopt lean methodology? Is “lean” really applicable at the level of an enterprise?
Lean Methodology Revolution
Early on, the concept of lean business was synonymic to the notion of a startup. The lean methodology came to the rescue when too many startups were failing miserably. Sure they did! These startups had never spoken to their customers, tried too hard to meet a non-existent market need and overestimated vitality of their ideas. Lean startup strategy appeared to be a tried-and-true remedy. But it’s not all roses.
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