To build a seamless user experience for your customers, it’s essential to offer pre-built, pre-orchestrated integrations to high-demand complementary applications (e.g., CRM, Finance, Marketing apps).
One of our customers put it as, "we're the tail. We don't wag the dog." This gets at the idea that given the expanding app ecosystem (more competition + more apps to integrate to...), customers will only pick companies that seamlessly connect to apps they're already using. No one wants to buy more new software just so they can use your app.
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