A bad digital experience can be very costly. On an average, the cost to acquire an online visitor is around $5, and while only 3% of them actually convert, any performance issues can burn a big hole in your pocket. How can you set a benchmark for a quality digital experience?
According to industry experts, your website/application should be glitch-free, to begin with, and all web pages should load within 3 seconds. HubSpot claims that if the site brings in $100,000 per day in revenue, a 1-second page improvement will bring in an extra $7,000. That’s how much a second is worth; it can mean a 7% increase or decrease in your revenue.
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