When it comes to providing data, content, and even ML and AI models via APIs, having a public platform will become a competitive advantage. I know that many companies see it as giving away something, especially when your resources and business model are not defensible, but in reality, having a publicly available, 24/7 operational, self-service solution will give you an edge over your more proprietary approaches to making resources available on the web. Sure, your competition will be able to often get in there without friction, but so will your customers — how many customers vs. competitors do you have?
I know many companies believe in the power of a sales team to be able to squeeze every last penny out of would-be customers, but a sales only approach leaves a significant amount of self-service revenue on the table. Throughout the course of our busy days, many IT decision makers just do not have the time for the phone calls and lunches involved with the traditional sales process. Sure, there are some IT decision makers who fill their schedule with these types of conversations, but there are a growing number who depend on self-service, SaaS approaches to getting business done on a daily basis — look at the growth of Amazon Web Services over the last decade if you need a reference point.
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